The Alvarez Corporation

Sales coaching.

Selling is a trained skill. TAC coaches it the way it trains its own reps: a playbook, live repetitions and an honest review of the numbers.

Request coaching

How TAC coaches.

Four parts, always in this order. Nothing is attempted live that has not been trained first.

  1. 01

    The Field Manual

    One playbook. What to say, when to say it and why it works, written down so it can be drilled instead of improvised.

  2. 02

    Basic Training

    Fundamentals before anything live. The pitch, the objections and the close, repeated until none of it needs thinking about.

  3. 03

    Field Training

    Coaching on live sales, not in a classroom. Someone who has done it stands beside you while you do it.

  4. 04

    After Action Review

    The numbers get reviewed after the day and after the week. What worked stays. What did not gets fixed.

What it builds.

  • Sales

    Open, present and close with a process you can repeat.

  • Leadership

    Learn to bring other people up, not only your own number.

  • Discipline

    Show up prepared on the days you do not feel like it.

  • Real-world experience

    Everything is practised on real customers and real results.

Request coaching.

Tell us what you sell and where it is breaking down. Every request gets read by someone who has worked the field.